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The ‘independent brand’ that is owned by Oppo

Year Established: 2013

Headquarters: Guangdong, China

Parent: BBK Electronics, China

Our Findings

The company was founded by Oppo Vice-President, Pete Lau and former Oppo Marketing Chief, Carl Pei. When the brand was launched, they denied claims that OnePlus is a subsidiary of Oppo, which were soon found out to be true. Simply put, OnePlus is a sub-brand of a brand owned by BBK Electronics, a Chinese company. The whole purpose of this arrangement appears to be to project the brand as a startup, when in fact it’s owned by a giant Chinese corporation.

OnePlus has made news headlines due to their privacy and security issues from time to time. OnePlus 3 was caught filing personal data (photos, passwords, keyboard inputs, etc.) back to their servers even after you turned off those settings. Although they claimed to have disabled the feature, they silently brought it back in OnePlus 5. Another stunt that dented their credibility was the benchmark cheating, where they inflated the mobile’s overall performance figures.

OnePlus is a private company with 100% of its stock being owned by Oppo. They do offer some of the best phones in the market and have made flagship performance affordable for all. But, OnePlus comes from the same stable as Oppo, Vivo and Realme. Even though they assemble phones in India, it’s controlled and developed in China. So, if you want a flagship that has got nothing to do with China, you might have to ignore OnePlus.



Investor Information

Investors: Unknown

Chinese Presence in Top Management: yes

Nationality of Chairman/CEO: Chinese

Nationality of Top 3 Shareholders: Chinese

Indian Alternatives

Jio Karbonn Micromax

Foreign Alternatives

Apple Samsung LG
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