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A good brand that failed to innovate

Year Established: 2009

Headquarters: New Delhi, India

Parent: United Telecoms Limited

Our Findings

Karbonn used to be a popular name in the budget smartphone category, and when we say ‘used to’ we mean like almost 5-6 years ago. Its good run came to an abrupt end after the invasion of Chinese brands. Today, Karbonn holds just 0.2 percent of mobile market share in India. The emergence of Oppo, Vivo and Huawei changed things for them. Also, the fact that they depended on China all these years for their production needs failed to make things easy for them. There are still a few Karbonn phones available for purchase, but even their demand seems to be falling. We genuinely hope that this Indian brand reinvents itself, and give us Indians a good desi brand to choose from.



Investor Information

Investors: Unknown

Chinese Presence in Top Management: no

Nationality of Chairman/CEO: Indian

Nationality of Top 3 Shareholders: Indian

Indian Alternatives

Lava Micromax Jio

Foreign Alternatives

Apple Samsung LG
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