A good brand that failed to innovate
Year Established: 2009
Headquarters: New Delhi, India
Parent: United Telecoms Limited
Karbonn used to be a popular name in the budget smartphone category, and when we say ‘used to’ we mean like almost 5-6 years ago. Its good run came to an abrupt end after the invasion of Chinese brands. Today, Karbonn holds just 0.2 percent of mobile market share in India. The emergence of Oppo, Vivo and Huawei changed things for them. Also, the fact that they depended on China all these years for their production needs failed to make things easy for them. There are still a few Karbonn phones available for purchase, but even their demand seems to be falling. We genuinely hope that this Indian brand reinvents itself, and give us Indians a good desi brand to choose from.
Chinese Presence in Top Management: no
Nationality of Chairman/CEO: Indian
Nationality of Top 3 Shareholders: Indian
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