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Haier

Chinese brand you can stay away from

Year Established: 1984

Headquarters: Qingdao, China

Parent: Haier Group Corporation

Our Findings

Thirty-five years ago, Haier started as a small store in a Chinese market. Today, the company has spread all over Asia, Africa, Europe, North America and the Middle East. It has 10 R&D centres, 24 industrial parks, 66 marketing centres and 108 manufacturing plants around the world. Quite impressive, but it’s still a Chinese company that’s backed by Chinese entities. Their wide range of products that include air conditioners, televisions, refrigerators, etc. are largely sold to domestic consumers. However, it still depends on mainland China for some of its parts, materials and in some cases, fully assembled products. We, therefore, recommend you look away from Haier if you are looking for a non-Chinese appliance.

ChineeMeter

100

Investor Information

Investors:

Chinese Presence in Top Management: yes

Nationality of Chairman/CEO: Chinese

Nationality of Top 3 Shareholders: Chinese & American

Indian Alternatives

Godrej Voltas IFB

Foreign Alternatives

Electrolux LG Samsung
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