Chinese brand you can stay away from
Year Established: 1984
Headquarters: Qingdao, China
Parent: Haier Group Corporation
Thirty-five years ago, Haier started as a small store in a Chinese market. Today, the company has spread all over Asia, Africa, Europe, North America and the Middle East. It has 10 R&D centres, 24 industrial parks, 66 marketing centres and 108 manufacturing plants around the world. Quite impressive, but it’s still a Chinese company that’s backed by Chinese entities. Their wide range of products that include air conditioners, televisions, refrigerators, etc. are largely sold to domestic consumers. However, it still depends on mainland China for some of its parts, materials and in some cases, fully assembled products. We, therefore, recommend you look away from Haier if you are looking for a non-Chinese appliance.
Chinese Presence in Top Management: yes
Nationality of Chairman/CEO: Chinese
Nationality of Top 3 Shareholders: Chinese & American
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