To compete with Chinese smartphone brands, Indian manufacturers need hard work and some really radical ideas.
The Confederation of All India Traders (CAIT) has decided to launch a nationwide campaign on 10th June to boycott Chinese products. The campaign comes at a time when India is seeing a surge in anti-China sentiment and more and more people are becoming aware of the various ways in which China is creating roadblocks for India on the global level.
From simple steps to not buying Chinese brands to large long-term measures to attract electronics manufacturing companies, India needs a slew of creative ideas and high levels of consumer awareness to halt the Chinese juggernaut. The big idea is to take steps that create impact on the personal, societal and governmental level.
As consumers we need to be aware of the apps and online platforms we use everyday and make an effort to understand as to which ones are Indian and which ones look Indian, but are Made in China.