A GeM of a decision

country-of-origin-now-mandatory-on-Government-e-Marketplace | ChineeKum

In a press statement issued earlier today the Government e-Marketplace (GeM) has made it mandatory for sellers to declare the Country of Origin while registering all new products on the GeM portal. This decision will also be applicable for sellers who have uploaded their products before the introduction of this new feature. GeM will regularly remind the sellers to update the details and in failing to do so, the product will be removed from the portal.

This is in addition to the provision where sellers on the portal can also indicate the percentage of local content in each product. The portal has also activated the ‘Make in India’ filter for buyers who want to only buy Indian products. This is a big development close on the heels of The Confederation of All India Traders urging the government to make it mandatory for e-commerce portals to indicate the ‘Country of origin’ for all listed products. 

The GeM portal has also worked on plans to give preference to suppliers who list products with more than 50% local content. The portal is part of the government’s Make in India initiative and is now also being aligned with the Atmanirbhar Bharat campaign. These moves have come in the backdrop of rising calls for boycotting Chinese products and an increasing trend of replacing Chinese products with Indian ones. 

We feel that this decision is an important one in the direction of making India a self-reliant economy that’s built around Indian goods and services. With the prevailing global realities, it is more important now than ever before to create an economy that can sustain itself on its own. The existing COVID-19 situation is making every large economy rethink its supply chains and over-reliance on products made in China. In this scenario India has to make the right strategic moves to simultaneously become self-reliant and also become a viable replacement for China as the world’s new factory.

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